ABOUT ME

Hi! I’m Rimjhim Negi, a fashion marketing and brand strategy graduate based between London and Mumbai. I hold a BA (Hons) in Fashion Business, Communication & Media from Istituto Marangoni and I am currently completing an MA in Strategic Fashion Marketing at London College of Fashion. My work combines strategic thinking with creative execution to develop commercially relevant solutions for fashion, beauty and luxury brands. Across academic and commercial projects, I have gained experience in brand strategy, consumer insights, market research, integrated marketing campaigns, digital marketing, product development, market entry strategy and brand communications. Through both primary and secondary research, I enjoy translating consumer behaviour into strategies that strengthen brand positioning, customer engagement and long-term growth. Alongside marketing, I enjoy photography and painting, which continue to shape my visual perspective and approach to storytelling. I'm currently seeking opportunities across marketing, branding, PR, communications and creative strategy, with a particular interest in fashion, beauty, lifestyle and consumer brands. I also welcome collaborations, freelance projects and creative partnerships.