A concept proposal for a Celine Après-Ski capsule collection designed for the Chinese luxury market. The project explores how Celine could expand into the growing alpine lifestyle segment through a limited winter capsule combining fashion, performance, and cultural storytelling. The collection was developed through extensive market and brand research, followed by concept development, garment design, fabric sourcing, technical specifications, and cost considerations. The proposal also includes campaign direction and online and offline marketing activations to position the capsule within China’s luxury consumer landscape.