[ Type ]
Founder-Led Venture & Concept-to-Launch Strategy. Brand, Financial & Distribution Planning.

[ Description ]
CloutCart is a next-generation influencer merchandise platform concept designed for India’s rapidly growing creator economy. The project explores how influencer-led fashion can evolve into a scalable platform by combining creator collaborations, fast Q-commerce delivery, and limited-edition drops. The work includes the complete development of the venture from concept to execution, covering market research, brand identity, product design, influencer partnerships, sourcing strategy, marketing campaigns, and a full three-year financial model including balance sheets, income statements, and cash flow forecasts. The platform is positioned as a creator-driven ecosystem where fans can purchase personalised, limited merchandise from their favourite influencers with rapid delivery and a community-led brand experience.
[ Year ]
2025
CLOUTCART









