This project examines how Hermès can achieve long-term brand growth by integrating sustainability-focused brand management strategies while preserving its ultra-luxury positioning. Through brand analysis, financial evaluation, competitor benchmarking, and frameworks such as Kapferer’s Brand Identity Prism and Porter’s Generic Strategy, the report evaluates Hermès’ market strength and strategic challenges. While the brand demonstrates strong financial performance and brand equity, gaps in transparency and leather sourcing practices present opportunities for improvement. The project proposes introducing Digital Product Passports and improving leather sourcing standards in selected product categories, positioning sustainability as a strategic tool to strengthen credibility, trust, and long-term brand equity.