This project presents a comprehensive strategic analysis of Jimmy Choo within the global luxury fashion industry, with a particular focus on the Indian market. Using frameworks such as PESTLE, SWOT, Porter’s Five Forces, and STP, the study examines the brand’s positioning, competitive landscape, and consumer behaviour. Primary research including surveys and interviews further explores perceptions of luxury, retail experience, and purchasing motivations. The project proposes strategic opportunities for growth in India through localized collections, enhanced retail experiences, and stronger engagement with emerging luxury consumers.